Privacy Policy | Green SM
Privacy Policy
Last Updated: September 25, 2026
This privacy policy (“Policy”) describes how Green Future California Inc d/b/a Green SM (“GSM,” “we,” “our,” or “us”) collects, uses, and discloses “personal information” users (as that term is defined by applicable law) provide to us.
Residents of certain U.S. states may have additional rights under applicable privacy laws. Please see Section 11 for more information.
1. Personal Information We Collect
We collect information in connection with certain of our products and services, such as when you use our ride-hailing app (“App”) or visit our website(s) (“Site”) (collectively, the “Services”). The categories of information that we may collect about you include the following:
• Identifiers, such as name, phone number, unique personal identifier, online identifier, IP address, email address, or other similar identifiers.
• Financial information, such as payment card information.
• Commercial information, including records of services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
• Internet or other electronic network activity information, such as information regarding your interaction with our App or any websites associated with our business.
• Geolocation data.
• Pictures, audio, and video, such as profile photos, audio recordings of support calls (where permitted by applicable law), and video footage and audio recordings through in-vehicle cameras, in order to protect the safety of riders and drivers.
• Inferences regarding preferences or other characteristics.
• Professional or employment-related information, such as your city or ZIP code and any self-declared information you provide when you express interest in driving for us or in other recruitment opportunities.
• Sensitive personal data, such as precise geolocation data.
We collect personal information directly from you and automatically as you interact with our Services, including:
• Directly from you, such as when you use the Services or otherwise contact us.
• Automatically as you interact with our App and other online Services.
• From our business partners and service providers, such as SSO providers, when you use them to log in to the App; payment providers, in connection with payment processing and fraud prevention; and marketing and advertising partners.
• From forms you submit through third-party advertising platforms, such as Meta, TikTok, Google, and Apple, including information you have previously stored with that platform which it pre-populates into the form and transmits to us.
• From authorized third-party sources, such as regulatory and law enforcement authorities, where required by applicable law; other users, who provide information about you in connection with a complaint, claim or safety report; or an agent or third party acting on your behalf.
The specific sources of personal information depend on the Service and your interaction with us.
2. How and Why We Use Your Personal Information
We may use your personal information for the following business purposes:
• Providing you with the Services, such as to personalize your experience and deliver the core services you have requested, including creating and managing your account, booking and dispatching trips, matching you with a driver, processing payments, and providing customer support.
• Communicating with you and providing support, such as to provide you information about the Services and to address your inquiries and feedback, requests, and other communications you send us.
• Operating, evaluating, and improving our business, such as performing accounting, auditing, record keeping, and other internal functions; conducting user research; developing and testing new features; improving our algorithms; and analyzing and improving our Services.
• Marketing, such as to send you marketing communications — including by email, SMS or push notification — if you have given us your prior consent. You may withdraw your consent or opt out of direct marketing at any time through your account settings or by following the unsubscribe instructions in any marketing communication.
• Responding to your interest in riding with or driving for us, such as to follow up on enquiries or expressions of interest you submit through our advertising, including to discuss driver, operations, or other recruitment opportunities where you have consented to be contacted.
• Complying with law, such as to comply with legal obligations and process.
• Identification and authentication, such as to verify your identity and to protect the security of your personal information.
• Exercising our legal rights, such as to detect, prevent and respond to fraud claims, intellectual property infringement claims, or violations of law or our terms and conditions.
• Protecting against harm as we deem necessary to protect the rights and safety of us, you, or others. Ensuring the safety of riders, drivers and third parties is a core part of what we do. We use personal information to detect and prevent fraud, monitor for suspicious behavior or safety incidents, and investigate complaints.
We also use the information in other ways for which we provide specific notice at the time of collection and obtain your consent to the extent required by applicable law. We may aggregate or de-identify any information collected about you so that it no longer allows to identify you directly or indirectly. We do this as to protect your privacy and the security of your information, and we may use and share that aggregated or de-identified information for any purpose, for example to conduct research and analytics, improve our products, services and the user experience, and develop new offerings. When we maintain and use de-identified data, we will not attempt to re-identify the data unless expressly permitted or required by applicable law.
3. How We Disclose Your Personal Information to Other Parties
We may disclose certain categories of your personal information to other parties, including our service providers, business partners, or affiliates in order to achieve our business purposes as follows:
• Your driver: To enable your trip, we share limited trip-related information with your matched driver, such as your first name, pickup location and average rider rating. We do not share your full contact details, email address or payment information with your driver.
• Other users (at your request): If you use features that allow you to share your trip status or estimated time of arrival with friends or family, we will share the relevant trip and location data with those users at your request.
• With emergency services (at your request): If you activate the emergency sharing feature in the app, we will share your name, phone number, current location, vehicle details and driver information with the relevant emergency service in case of an emergency.
• Service providers and business partners: We engage service providers and business partners to assist us with operating our businesses and providing you with our Services. These service providers or business partners may provide payment processing, cloud hosting, customer support, analytics, marketing and advertising, mapping, communications technology, and professional services.
• Advertising platforms, joint marketing partners, and social media platforms: We disclose online identifiers, device information, and internet or other electronic network activity information to advertising and social media platforms, including Meta, TikTok, Google, and Apple, and to joint marketing partners, for ad delivery, attribution, and measurement. These disclosures constitute a “sale” or “sharing” of personal information for cross-context behavioral advertising. See Section 11 for how to opt out.
• GSM companies: We may disclose your personal information to other GSM entities for marketing purposes, security, compliance, optimization of products and services, and internal reporting. Unless otherwise specified, GSM entities will only use your information in the ways described in this Policy.
• To comply with law or cooperate with reasonable legal requests: We may disclose your personal information to law enforcement agencies, courts, other government authorities or other third parties where we believe necessary to comply with a legal obligation. We may disclose personal information as we deem reasonably necessary to support lawful investigations or otherwise to protect our rights or the rights of you or any other party.
• In the context of a transaction: We may disclose your personal information to potential transaction partners, service providers, advisors, and other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell or transfer all or a portion of our assets or business.
4. Retention of Personal Information
We will keep your personal information for as long as we have a relationship with you or until we no longer need it to fulfil the purposes for which it was collected. Once our relationship with you has come to an end or we no longer need the information to fulfil the purposes for which it was collected, we will retain your personal information for a period of time that enables us to:
• Maintain business records for analysis and/or audit purposes.
• Perform internal research to assess and improve our business.
• Comply with record retention requirements under the law or other relevant legal requirements or our internal document retention policy.
• Defend or bring any existing or potential legal claims.
• Deal with any complaints regarding the services.
• Where we specify a retention period at the point of collection, we will apply that period. In particular, we retain contact information you submit through our advertising lead forms for no longer than 24 months following your last interaction with us, unless you have consented to a different period or a longer period is required to comply with law or to establish or defend legal claims; contact details and self-declared information you provide for recruitment purposes for no longer than 12 months; and advertising and measurement identifiers collected through cookies, pixels, and software development kits for up to 13 months.
5. Cookies and Similar Technologies
We may use cookies, web beacons (including pixels and tags), web server logs, software development kits, and similar technologies on our App and Site(s) that collect certain information about you by automated means.
We use these automated technologies to collect information about your devices, browsing actions, and usage patterns. The information we obtain in this manner includes IP address, device ID, and other identifiers associated with your device, device type, device characteristics (such as operating system), the pages you visited on our websites, how you arrived at our websites, browser preferences and characteristics, clickstream data and other information about your online activities. When you use our App and Site(s), both we and certain third parties (such as analytics providers) collect information about your online activities, over time and across third-party websites, to analyze and improve our services.
Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Note, however, that without cookies, you may not be able to use all of the features of our website. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.
We work with third-party advertising and analytics partners, including digital advertising networks, which may collect information about your online activities over time and across devices and third-party websites in order to provide us with digital advertising services and to deliver interest-based advertising to you. These partners may link your browsing behavior and inferred interests to other information they hold about you, including information from other websites or offline sources. Our advertising and measurement technologies include the Meta Pixel and Conversions API, the Google Ads tag, the TikTok Pixel, and Apple Search Ads attribution. With respect to analytics cookies, we use Google Analytics services on our Site(s). You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on.
To learn how to opt out of certain ad network interest-based advertising in the U.S., please visit YourAdChoices and Network Advertising Initiative websites. Choices you make may be browser-specific and device-specific. In addition, your mobile device settings may allow you to limit your device from sharing certain information for advertising purposes. Learn more information on these types of settings by exploring Google Play Help - Advertising ID and limiting your Apple ad tracking.
6. How We Protect Your Personal Information
We maintain administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use.
7. Children’s Privacy
Our Services, including any lead or enquiry forms we make available through advertising platforms, are intended for individuals who are at least 18 years of age. GSM’s websites are designed for a general audience and are not directed to children under the age of 13. We do not knowingly collect or solicit personal information from children under the age of 13 through GSM’s websites. If we become aware that we have collected personal information from a child under the age of 13 through GSM’s websites, we will promptly delete the information from our records. If you believe that a child under the age of 13 may have provided us with personal information, contact us as specified in the Contact Us section of this Policy.
8. Do Not Track Signals
The Site does not currently respond to web browser “do not track” signals or other mechanisms that provide a method to opt out of the collection of information across websites or other online services. If we do so in the future, we will describe how we do so in this Policy.
9. Contact Us
If you have questions about this Policy or our use of your personal information, please contact us at USDPO@greensm.com.
10. Changes to the Policy
We may modify or update this Policy from time to time. We encourage you to visit this Policy at least once per year to learn about any changes to the way we collect, use, or disclose your personal information. If we make a material change to this Policy, we will take reasonable steps to notify you, as required by applicable law.
11. Additional Disclosures for Residents of States with Applicable Privacy Laws
This section applies to the personal information of residents states with applicable privacy laws and supplements the other sections of this Policy.
For information on the categories of personal information that we have collected in the past 12 months, the purposes for which we process that personal information, and how we disclose that personal information to third parties, please refer to Sections 1, 2, and 3 of this Policy.
We may disclose your personal information to third parties for the business purposes outlined in Sections 2 and 3 of this Policy. In some cases we may share your personal information with third parties for advertising and analytics purposes. These disclosures constitute a “sale” or “sharing” of personal information for cross-context behavioral advertising and targeted advertising, as those terms are defined under applicable privacy laws. In the preceding twelve (12) months, we may have sold or shared your personal information, or disclosed it for a business purpose, to the following categories of third parties:
We do not have actual knowledge that we sell or share personal information of minors under 16 years of age.
Depending on where you reside, and subject to certain exceptions, you may have the following rights with respect to your personal information:
• Access: You may have the right to request, twice in a 12-month period, that we disclose to you the categories of personal information we have collected about you, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose your personal information, and the specific pieces of personal information we have collected about you.
• Data Portability: You may have the right to request that we provide a copy of your personal information in a portable and, to the extent technically feasible, readily usable format.
• Correction: You may have the right to request that we correct inaccuracies in the personal information that we process.
• Deletion: You may have the right to request deletion of your personal information that we have collected from you.
• Limit Use of Sensitive Personal Information: You may have the right to limit our use and disclosure of your sensitive personal information to those uses permitted under applicable law. To exercise this right, please contact us using the details in Section 9.
• Opt-Out of Sales and Targeted Advertising: You may have the right to request that we not process your personal information for the purposes of targeted advertising and sales as those terms are defined by applicable state law. You may opt out of sales and/or sharing for targeted advertising by accessing in-app Privacy Control >> Turn the “Do Not Sell or Share My Personal Information” toggle ON, or contacting USDPO@greensm.com and following the instructions, or using the Global Privacy Control signal. Note that if you clear your cookies on a particular browser or device, you may need to re-submit your opt-out request. Requests sent using the Global Privacy Control will apply to the device and browser from which they are submitted. For more information about the Global Privacy Control, please visit https://globalprivacycontrol.org/.
You may submit requests to exercise your other rights by emailing us at USDPO@greensm.com.
Verifying Requests. To help protect your privacy and maintain security, we will take steps and may require you to provide certain information to verify your identity before granting you access to your personal information or complying with your deletion or correction request. If you designate an authorized agent to make an access, correction, or deletion request on your behalf, we may require you to provide the authorized agent written permission to do so and to verify your own identity directly with us.
Additional Information. If you choose to exercise any of your rights under applicable privacy laws, you have the right to not receive discriminatory treatment by us. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.
| Category | Categories of Third Parties to Whom We Disclosed Personal Information for Business Purposes | Categories of Third Parties to Whom We Sold or Shared Personal Information |
| Identifiers | Your driver Others at your request Emergency services at your request Service providers and business partners | Third party advertising and analytics providers Joint marketing partnersSocial media platforms |
| Financial information | Service providers and business partners | N/A |
| Commercial information | Service providers and business partners | N/A |
| Internet or other electronic network activity information | Service providers and business partners | Third party advertising and analytics providers Joint marketing partnersSocial media platforms |
| Geolocation data | Service providers and business partners | Third party advertising and analytics providers Joint marketing partnersSocial media platforms |
| Pictures, audio, and video | Service providers and business partners | N/A |
| Inferences | Service providers and business partners | Third party advertising and analytics providers Joint marketing partnersSocial media platforms |
| Sensitive data | Your driver Others at your request Emergency services at your request | N/A |
